A practical look at ecommerce marketing as one connected system: how your AOV,...

https://www.coast-bookmarks.win/ecommerce-marketing-works-better-when-your-channels-offers-and-customer-data

A practical look at ecommerce marketing as one connected system: how your AOV, CAC, and repeat purchase rate shape each other, and where WhatsApp and Slack connections can help teams act on customer signals instead of treating every channel in isolation.