Discontinued Rolex models often trade above retail because collectors seek...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors seek rare, no-longer-made pieces, driving demand beyond standard pricing. Insurance appraisals, however, reflect replacement cost, not what buyers actually pay