Enterprise SEO is moving away from basic rank tracking because search results...

https://www.bookmarkpage.win/rank-tracking-is-a-vanity-metric-that-ignores-modern-search-reality-with-ai

Enterprise SEO is moving away from basic rank tracking because search results are no longer just blue links. With AI Overviews causing a 30% CTR drop across European markets, focusing on vanity rankings is a waste of time