For sellers

https://money.mymotherlode.com/clarkebroadcasting.mymotherlode/news/article/marketersmedia-2026-7-6-the-chris-troxell-team-reveals-what-national-television-stint-showed-america-about-the-lehigh-valley

For sellers, a realtor's network of potential buyers can be instrumental in finding interested parties quickly and efficiently without extensive marketing efforts.