How a $4.2M Digital Retailer Struggled to Prove Design Choices with Data — and What It Took to Fix It

https://www.primary-bookmarks.win/1-totally-agree-on-simplifying-checkout-pages-we-ran-an-a-b-test-removing-unnecessary-form-fields-and-saw-a-12-lift-in-conversions-over-just-three-weeks-it-s-crazy-how-much-friction-those-tiny-details-add-has-anyone-tried-this-with-multi-step-checkouts

Why a Growing E-commerce and SaaS Team Couldn’t Turn Analytics into Decisions In year three, BrightCart - a combined e-commerce storefront and SaaS subscription business - was doing $4.2M in annual revenue