How API-First Couponing Helps Retailers Escape Rigid Promo Tools

https://www.bookmark-fuel.win/why-api-first-coupon-platforms-let-retailers-move-fast-without-breaking-promotions

1) Why API-first couponing is the fix for retailers burned by rigid tools Many mid-market and enterprise retailers remember the pain: a marketing team wants a new promotion, the vendor says "not supported," or a change requires a weeks-long