Most big e-commerce platforms try to do everything but end up doing nothing...

https://alpha-wiki.win/index.php/How_a_$15M_DTC_Brand_Nearly_Picked_the_Wrong_Commerce_Partner_%E2%80%94_and_What_Actually_Changed_the_Decision

Most big e-commerce platforms try to do everything but end up doing nothing great. Composable commerce lets you pick the best tools for your exact needs, so you aren’t stuck with a clunky one-size-fits-none system