Most SEO agencies rely on retainers that cap margins at 30%. Treat your agency...

https://www.tool-bookmarks.win/most-agencies-get-stuck-at-30-margins-because-they-rely-purely-on-service

Most SEO agencies rely on retainers that cap margins at 30%. Treat your agency like a lab by turning your internal workflows into software products. This shift pushes your margins to 70% and beyond while building real company value.