Most users interact with content in fragmented time throughout the day. Instead...

https://spark-wiki.win/index.php/The_Myth_of_the_Short_Attention_Span:_Designing_Depth_into_Micro-Moments

Most users interact with content in fragmented time throughout the day. Instead of fighting these mobile-first habits, we should embrace them. The secret to deeper engagement is offering quick feedback loops that reward a user in seconds