Negative search results don't have to define your brand. You should start with...

https://www.scribd.com/document/1016596135/Does-removing-something-from-Google-Search-delete-it-from-the-internet-220315

Negative search results don't have to define your brand. You should start with a quiet audit to identify exactly what damages your reputation. Sometimes you can request direct removals for policy violations, but often you must focus on suppression