Passive viewing is fading as platforms prioritise interactivity. By weaving...

https://wiki-stock.win/index.php/The_Retention_Revolution:_Why_Digital_Platforms_are_Betting_on_Relationships_Over_Clicks

Passive viewing is fading as platforms prioritise interactivity. By weaving live chat and smart recommendations into the experience, apps turn viewers into participants. It is a smarter way to build a two-way dialogue rather than just broadcasting content