Practical SEO for Contractors: Choosing Tactics That Actually Book Jobs

https://www.start-bookmarks.win/when-a-prospect-bounces-before-you-talk-5-steps-to-reclaim-local-pack-rankings-for-roofing-companies

Contractors get pitched the same shiny metrics over and over: rankings, clicks, followers. Those are easy to report, but they don't pay for materials or labor