Rank tracking is a relic. Across EU markets, we’ve seen a 30% CTR drop since AI...

https://chancesexpertwords.wordpress.com/2026/05/04/beyond-rankings-how-to-track-brand-mentions-in-claude-by-country/

Rank tracking is a relic. Across EU markets, we’ve seen a 30% CTR drop since AI Overviews launched. Chasing blue links fails when zero-click searches dominate. You need live dashboards that track AI visibility, not just position