Scaling across the EU is a headache, especially when your traffic tanks...

https://wiki-burner.win/index.php/Why_Subfolders_Are_the_Gold_Standard_for_EU_Market_Entry:_Consolidating_Authority_in_a_Fragmented_Landscape

Scaling across the EU is a headache, especially when your traffic tanks post-launch. Most teams lose sleep over hreflang mismatches, but the real silent killer is often misconfigured cross-border signals