That 5% Claim: Testing Whether Websites Using AI Content Really Grow Faster

https://www.mediafire.com/file/owtnblpnhui8pl2/pdf-90557-75830.pdf/file

In late 2023 and early 2024 a handful of headlines said websites using AI content grew 5% faster than those that didn't. If your feed looked like mine, you read that number, felt a jolt, then watched people rush to adopt AI content without a plan