This article shows how to connect acquisition, conversion, and retention...

https://wiki-byte.win/index.php/How_Do_I_Connect_SEO_and_Paid_Ads_So_They_Stop_Competing%3F

This article shows how to connect acquisition, conversion, and retention instead of treating each channel as a separate fix. It looks at how AOV, CAC, conversion rate, repeat purchase rate, and CLV can guide decisions across the customer journey