We don't wait for apps anymore. If a screen takes seconds to load, we bounce....

https://yenkee-wiki.win/index.php/The_High-Speed_Paradox:_Why_Faster_Internet_Isn%27t_Just_About_Pixels

We don't wait for apps anymore. If a screen takes seconds to load, we bounce. Users expect seamless personalization that feels intuitive and instant mobile payments that remove all friction