When Tool-Specific Delivery Broke a Triple-Market Launch

https://raindrop.io/arvicaoxvv/bookmarks-66869024

How a $3.2M SaaS Vendor Tried to Enter APAC, EU, and LATAM at Once Company: BrightForms (pseudonym), a form-automation SaaS with $3.2M ARR, 45 people, strong US traction