Your B2B reputation dictates your ability to shorten long sales cycles....

https://tiny-wiki.win/index.php/B2B_vs_B2C_Reputation_Management:_Why_Your_Enterprise_Pipeline_is_Leaking

Your B2B reputation dictates your ability to shorten long sales cycles. Prospective buyers actively vet your brand on G2, Clutch, and LinkedIn before they ever speak to a sales rep