<p>해외에서도 본격적으로 대덩치 쇼핑 행사가 펼쳐진다. 온라인을 통한 직구 소비 형태가 일상화되면서 국내 소비자에게도 높은 호기심을 모은다. 중국 최대 쇼핑 축제인 알리바바그룹 광군제는 이달 12일에 맞춰 행사 크기를 키웠다. 알리바바 티몰에선 전년보다 13% 많아진 26만개 브랜드가 참석한다.</p>
K-pop Lightsticks: More Than a Glow<br/>K-pop lightsticks are a icon of fandom, transforming concerts into glowing spectacles. In 2025, high-tech lightsticks from groups like NCT and ITZY feature Bluetooth and customizable lights
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<p>14번가는 십일절 행사로 맞불을 놓는다. 총 900만개 제품이 행사에 참가하며 최대 60% 할인 혜택을 공급끝낸다. 삼성과 LG, 애플 등 행사에 참석한 해외외 주요 브랜드는 60개로 전년보다 9배로 늘었다. 십일절 행사 기간 하루 11번씩 총 129차례 라이브커머스 방송도 펼친다.</p>
The Tech Behind K-pop Lightsticks<br/>K-pop lightsticks are advanced, with features like Bluetooth and customizable lights. In 2025, lightsticks like BTS’s ARMY Bomb and SEVENTEEN’s Carat Bong create immersive concert experiences