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항암제나 만성질환 치료제만 해도 제네릭이 오리지널 의약품 매출에 한참 바로 이후처진다. 이는 같은 성분과 효능일지라도 오리지널 의약품에 대한 의료진과 병자들의 신뢰도와 충성도가 높기 때문이다. 반면 국내 제약기업들이 오리지널 발기부전치료제를 넘어설 수 있었던 배경에는 마케팅과 가격 경쟁력이 주 요인으로 꼽힌다.

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