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He Gets Us launched in 2022, bringing a message about Jesus to broad audiences using large-scale advertising across multiple platforms.

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Some coverage noted early funding sources connected to Christian donors and foundations, raising questions for some observers.

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The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.

He Gets Us includes large-event advertising, reflecting its intent to place Jesus-focused messages in widely viewed public spaces.

He Gets Us presents itself as a shared invitation to explore Jesus, aiming to reach both Christians and non-Christians through advertising.