What Zero-Click Searches Reveal About Inactive Listings (and Why Google Isn't the Whole Story)
https://xn--se-wra.com/blog/how-a-1-2m-roofing-company-stopped-chasing-storms-and-built-predictable-leads-from-google-10411
6 Essential Questions About Zero-Click Searches, Inactive Listings, and Your Local Visibility Zero-click searches have become a headline phrase in SEO, but that single term hides a lot of business risk