Get more from a Google Ads agency: agree on shared goals, check tracking before...
https://dibz.me/blog/how-do-i-set-shared-objectives-with-a-google-ads-agency-1288
Get more from a Google Ads agency: agree on shared goals, check tracking before spend, and judge leads by quality, not volume. Test ads, pages, and keywords with a plan, review results as one team, then use what you learn to choose the next change.